How the All-Natural Cleaning Business Journey Started (And Why It Matters for Your Home)

If you’re anything like us, you’ve probably stood in the cleaning aisle more than once, overwhelmed by choices, reading tiny ingredient lists, and wondering: Is this even safe for my family or my pets? We get it. That moment, right there, is part of what sparked this journey.

Hi! We’re Joanna & Alejandro, a husband-and-wife team with a deep love for creating spaces that feel good, naturally. Our cleaning business journey was born out of two things: a desire to live more simply and the belief that peace starts at home.

We’ve spent time learning how to clean effectively without the harsh chemicals, overpowering scents, or single-use waste. What started as pure curiosity, turned into something more: a way to serve others with care, integrity, and natural products that are gentle on people, pets, and the planet.

So here’s what we believe:

• A clean home should feel like a deep exhale, not a chemical cloud.

• Natural products can work beautifully (without greenwashing or gimmicks).

• You deserve to walk into your home and immediately feel better.

• Cleaning isn’t just a chore, it’s a way of bringing calm, order, and kindness into daily life.

Whether you're a busy parent, an Airbnb owner, an overwhelmed renter, or someone craving a reset after a long season, we’re here to lighten the load. Every space we clean is treated with respect, every product we use is non-toxic and carefully chosen, and every client becomes part of a community that values simplicity, care, and a slower kind of clean.

This blog will be a place where we share our favorite cleaning tips, DIY recipes, before & afters, and honest reflections from life in the cleaning world. But more than anything, it’s about connection, because caring for homes means caring for people.

Thanks for being here. We can’t wait to share more.

With open hearts,
Joanna & Alejandro